publicity
How a PR Firm Can Help You Achieve Great Results Through Social Media PR
Social Media PR can greatly improve the way a business or brand interacts with its client, and a dedicated public relations firm like Abelow PR can assist clients in industries from high-end consumer goods, to hotels and destinations. According to a new study by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, a quarter of small businesses now market themselves via social media.
Boutique PR Firms Plan Creative Events for Publicity
An increasingly crowded consumer market has necessitated that companies look beyond techniques of the past to generate press interest in their product or service. Boutique PR firms are helping clients organize creative media events that not only inspire interest among the media, but also grab the attention of the general public. A carefully planned luxury brands PR publicity event is crucial, whether you are launching a new product, or a new company attempting to define your brand.
Success for Travel in Internet Public Relations
As the popularity and dexterity of the Internet increases globally PR firms are finding ways to utilize this free resource for publicity. Search engines like Google and Yahoo have been setting the standards of convenient Internet browsing for years now, and these two companies provide a hidden gem for internet public relations, and for a firm’s clientele. Search engines are used not only by average consumers on a daily basis, but are also used by businesses in search of services. Because of this, public relations firms and their clientele can both benefit from these online services. Here’s why . . .
How A Successful Boutique PR Firm Empowers Clients
A successful boutique PR firm must take on the responsibility of making their clients experts in their fields. Whether for a hotel, a destination, or an airline, a travel PR agency must be able to propel their clients through their industry by helping them use their strengths and minimize their weaknesses. By becoming a powerful resource for clients, a boutique pr firm will gain success for the businesses they represent.
PR Firms Leverage News to Promote Clients
When Elizabeth Gilbert’s book, Eat, Pray, Love, became a success, nobody would have expected the surprising opportunity it created for travel public relations. The book has inspired a movie, starring Julia Roberts and will be released this summer. The memoir followed Gilbert’s spiritual quest through Italy, India and Indonesia, and sparked intrigue among travelers everywhere. Spirit Quest Tours were so inspired by Gilbert’s travels, that they have designed a tour to be just like Gilbert’s time spent in Bali. PR Firms such as Abelow PR, was chartered to promote the “Eat, Pray, Love” tour of Bali, and has been able to gain leverage for Spirit Quest Tours through the media attention surrounding the movie.
Posted in PR Best Practices
Tagged boutique PR firm, PR firms, public relations firms, publicity, Travel public relations
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Marketing Trends for PR Firms in 2010
8/12/2010 For business owners and marketers, 2010 is proving to be an exciting year. The recent economic problems that have crippled the corporate world have eased up creating a new landscape for media relations specialists. Defined by growing efficiency due …
PR Firms Can Maximize Publicity by landing TV Spots
8/3/2010 With television advertising being one of the most expensive and widely viewed types of promotion, getting television publicity for the clients of a PR firm is an invaluable tool. News appearances build the credibility of the company immeasurably, because …
Posted in TV publicity
Tagged boutique PR firm, PR firm, public relations agency, publicity, travel PR firm
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A Public Relations Firm Should Be Aware of Journalist’s Pet Peeves
8/2/2010 In the increasingly competitive news environment of today’s marketplace, it is important for a public relations firm to understand the dos and don’ts when it comes to interacting with journalists. In order to initiate and maintain relationships with the …
PR Firms Find Your Target Market
The days of reaching your target market through outreach to only the most well-known print publications have come and gone. In this new media age, people are increasingly turning to lesser-known, niche outlets on the web. Even the most cursory …
Posted in Public Relations
Tagged boutique PR firms, Hotel public relations, PR firms, publicity, travel PR
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Travel PR Benefits from a Creative Strategy
One of the essential attributes of a successful travel PR campaign is the ability to create snappy, eye-catching rate packages that garner the attention of your desired market. Experienced boutique PR firms, along with valuable input from the client, can …
Posted in Travel public relations
Tagged boutique PR firms, publicity, travel PR, Travel public relations
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