public relations firms
PR Firms Leverage News to Promote Clients
When Elizabeth Gilbert’s book, Eat, Pray, Love, became a success, nobody would have expected the surprising opportunity it created for travel public relations. The book has inspired a movie, starring Julia Roberts and will be released this summer. The memoir followed Gilbert’s spiritual quest through Italy, India and Indonesia, and sparked intrigue among travelers everywhere. Spirit Quest Tours were so inspired by Gilbert’s travels, that they have designed a tour to be just like Gilbert’s time spent in Bali. PR Firms such as Abelow PR, was chartered to promote the “Eat, Pray, Love” tour of Bali, and has been able to gain leverage for Spirit Quest Tours through the media attention surrounding the movie.
Posted in PR Best Practices
Tagged boutique PR firm, PR firms, public relations firms, publicity, Travel public relations
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Marketing Trends for PR Firms in 2010
8/12/2010 For business owners and marketers, 2010 is proving to be an exciting year. The recent economic problems that have crippled the corporate world have eased up creating a new landscape for media relations specialists. Defined by growing efficiency due …
Luxury PR Firms Show Going Green Improves your Bottom-Line
Luxury PR firms, and particularly those that specialize in travel PR, are continuing to push for enhanced awareness about green hotels, eco-sensitive design, and protecting fragile environments around the world. The public is already realizing the important contribution they can …
Travel PR Campaigns Build Brands in a Tight Economy
In difficult economic conditions, hotel and travel companies often slash their marketing budget, which is the wrong decision according to Max Starkov, President and CEO of Hospitality eBusiness Strategies, Inc. (www.hospitalityebusiness.com), a firm which specializes in hotel internet marketing strategies …
PR Firm Emphasizes Importance of Press Trips
A successful tactic used by a PR Firm must include first hand visits by qualified journalists to the property, destination, or a factory tour where a product is made. That is one of the best vehicles for getting feature stories, …
