PR firms
Success for Travel in Internet Public Relations
As the popularity and dexterity of the Internet increases globally PR firms are finding ways to utilize this free resource for publicity. Search engines like Google and Yahoo have been setting the standards of convenient Internet browsing for years now, and these two companies provide a hidden gem for internet public relations, and for a firm’s clientele. Search engines are used not only by average consumers on a daily basis, but are also used by businesses in search of services. Because of this, public relations firms and their clientele can both benefit from these online services. Here’s why . . .
PR Firms Leverage News to Promote Clients
When Elizabeth Gilbert’s book, Eat, Pray, Love, became a success, nobody would have expected the surprising opportunity it created for travel public relations. The book has inspired a movie, starring Julia Roberts and will be released this summer. The memoir followed Gilbert’s spiritual quest through Italy, India and Indonesia, and sparked intrigue among travelers everywhere. Spirit Quest Tours were so inspired by Gilbert’s travels, that they have designed a tour to be just like Gilbert’s time spent in Bali. PR Firms such as Abelow PR, was chartered to promote the “Eat, Pray, Love” tour of Bali, and has been able to gain leverage for Spirit Quest Tours through the media attention surrounding the movie.
Posted in PR Best Practices
Tagged boutique PR firm, PR firms, public relations firms, publicity, Travel public relations
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PR Firms Find Your Target Market
The days of reaching your target market through outreach to only the most well-known print publications have come and gone. In this new media age, people are increasingly turning to lesser-known, niche outlets on the web. Even the most cursory …
Posted in Public Relations
Tagged boutique PR firms, Hotel public relations, PR firms, publicity, travel PR
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How Social Media has Impacted PR Firms
Anybody and everybody with a modem seems to be jumping on the social media bandwagon these days. It was not long ago that outlets like Facebook and MySpace were reserved for the high school and college crowd. Today, however, this …
PR Firm Emphasizes Television Publicity and Internet Public Relations
With various segments of the new media landscape now outpacing traditional formats such as newspapers and magazines, PR firms are now emphasizing these online news sources as an integral part of internet public relations campaign. A recent poll conducted by …
PR Firms Plan Creative Events for Publicity
An increasingly crowded consumer market has necessitated that companies look beyond techniques of the past to generate press interest in their product or service. PRs firms are helping clients organize creative publicity events that not only inspire interest among the …
