hotel PR
The Future Of Hotel Public Relations Tool “Hotel Finder”
Last week, I discussed the impact that Google Places is having on PR services of hotels. This week, I am going to analyze another venture Google is taking that affects hotel public relations and travel PR. Late last month, Google launched its newest invention, Google Hotel Finder.
NYC PR Firm Explores Facebook Hotel Apps
It is no news that social media platforms such as Facebook and Twitter have had a dramatic influence on popular culture and the way people interact with each other online. What is interesting is that they have also become a crucial marketing technique for many businesses, including travel PR firms and other tourism companies.
Hotel Amenities in Focus for Hotel Public Relations
My favorite part of arriving at a hotel is not discovering an awesome view or a big flat screen TV, it’s checking out the bathroom and finding fancy little bottles of high-end shampoo, conditioner, body lotion, etc. lined up alongside the sink. I am therefore lad to hear that hotels have discovered amenities like these as a crucial hotel public relations and marketing tool.
Posted in Hotel public relations, Luxury Travel PR, Travel Trends
Tagged Hotel amenities, hotel PR, travel trends
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“Google Places” Supports Hotel Public Relations
Google Hotel Finder isn’t the only way that Google is changing the face of hotel marketing and travel PR. Next week on our luxury lifestyle blog, we will examine Google Hotel Finder, but this week I plan to focus on another feature that Google is using to optimize the online public relations field, as it relates to hotels: Google Places.
Posted in Hotel public relations, Online Public Relations, Online Travel, Travel Trends
Tagged Google Places, hotel PR, online pr
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The Impact of Google Hotel Finder on Hotel Public Relations
The launch of Google Hotel Finder last month has brought yet more dynamic to the online travel industry and may have a strong impact on online travel and hotel public relations.
The World Wide Web and Travel Public Relations Firms
A news story that is published on a webpage, in comparison to being printed in a glossy magazine, can reach more people in half the time. A forward thinking public relations firm, such as Abelow PR, utilizes the scope of the Internet and online PR techniques to strengthen their client’s coverage in the online media market. In travel PR, just like in most other industries, pin pointing suitable media outlets covering the best audience beefs up the client’s market saturation and online presence.
Why Clear Messaging Is Important In Hotel Public Relations Campaign
It is paramount when embarking on a PR campaign to establish the foundation at the outset. For a hotel public relations campaign or any type of luxury brand PR, in general, it is essential to clearly define the brand equities as well as its heritage and position in the marketplace as a first step. The next step is to codify overarching central message points to be used in all press releases and media interviews.
Why Choose a Boutique Public Relations Firm?
They say size matters, but that is not necessarily the case in PR! A well established and connected boutique public relations agency can deliver just as much compelling exposure in a wide range of traditional and online media as a larger firm. Due to lower overhead, and the attention of principals on the account, it’s safe to say some boutique PR firms generate significantly more than larger firms.
How a Travel PR Firm Uses Trends to Generate High-Impact Coverage
How a Travel PR Firm Uses Trends to Generate High-Impact Coverage
As winter is almost upon us and the year 2010 is slowly coming to an end, experts and observers of the travel industry are now seeking out the newest trends for the coming year. PR firms specializing in travel public relations can use these trends to provide a timely hook for news releases and story ideas suited to their clients’ products
Posted in Hotel public relations, Luxury Travel PR, Travel public relations
Tagged hotel PR, travel PR, travel trends
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Why Public Relations Is The Cornerstone of The Marketing Mix
With marketing dollars still tight, what should managers do to get the biggest bang for the buck? Public relations is widely regarded as the anchor function in the marketing mix, particularly with new product launches and openings. Any public relations firm can attest to the importance of image building through carefully crafted messages in traditional and online PR campaigns and New York City public relations firms are particularly well located and experienced when it comes to PR events.
Posted in Hotel public relations, Luxury Travel PR, Travel public relations
Tagged Events, hotel PR, New York City PR, travel PR
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