boutique PR firms

Travel PR Firms Have Success Promoting Green Tourism

With a renewed sense of environmentalism permeating our society and culture, an increasing number of eco-conscious travelers are seeking out “green” hotels and destinations. Travel PR firms are playing an active role in educating and informing the public about such …

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Role of PR Firms Evolve with New Media

In today’s ever-evolving media landscape, the role of the PR firms is changing. With newspapers cutting staff and coverage, and an astonishing number of magazines and community newspapers closing down completely, boutique PR firms have moved in a new direction …

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Travel PR Campaigns Build Brands in a Tight Economy

In difficult economic conditions, hotel and travel companies often slash their marketing budget, which is the wrong decision according to Max Starkov, President and CEO of Hospitality eBusiness Strategies, Inc. (www.hospitalityebusiness.com), a firm which specializes in hotel internet marketing strategies …

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PR Firms Plan Creative Events for Publicity

An increasingly crowded consumer market has necessitated that companies look beyond techniques of the past to generate press interest in their product or service. PRs firms are helping clients organize creative publicity events that not only inspire interest among the …

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PR Firm Emphasizes Importance of Press Trips

A successful tactic used by a PR Firm must include first hand visits by qualified journalists to the property, destination, or a factory tour where a product is made. That is one of the best vehicles for getting feature stories, …

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Why Bigger is not Always Better

Companies searching for a PR agency often make the mistake of assuming that bigger is necessarily better. But for those smaller companies that make the decision to enlist the services of boutique PR firms, the advantages and benefits that come …

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Boutique PR Firms Utilize "New Media" to Garner Widespread Exposure

With traditional media in the midst of a steep decline, a substantial number of which have either gone out of business or drastically reduced their editorial pages, it can often seem as if online and social media are the premium …

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Travel Public Relations Campaigns by Savvy Pros Utilize “Google Relations:” Combining Online and Traditional Media

Google Coverage Resulting from Online PR Savvy travel public relations campaigns must now cover the full spectrum of online and traditional media to be effective. With 75% of the traveling public going to the web first to research their trips, …

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