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Social Media

Social media has fundamentally changed the communications world.  Today a social media marketing campaign must be synchronized with traditional media relations to effectively impact the broad market with an affordable budget.

Brand storytelling is now a 24/7 global conversation synthesizing trends in the digital space to maximize our clients’ clout on the influential platforms in the travel, lifestyle and business spheres.  Our savvy with Instagram, Facebook, Twitter and Pinterest can all be brought to enhance your brand’s impact.

It is our responsibility as a digital PR firm to monitor and stay abreast of the ever-changing social media landscape. We are constantly expanding our relationships with influencers and fans to keep your brand front and center.

Our goal is to provide a seamless integration of all media channels: social media, traditional PR, and creative marketing avenues. Internet marketing strategies today require a breadth of understanding of the ins and outs of deploying a tactically successful campaign.

Why Is Social Media So Powerful?

With PR, the media’s representation of a story can significantly impact public opinion. Editorial has a high credibility factor as it is seen as objective and endorsed by the publication.

With social media, you are developing relationships with huge numbers of people directly – often they feel that this relationship is one-on-one. It is a much quicker, more direct route of communication to a targeted audience who have chosen to engage with your brand on social media.

Both disciplines are valid, and in an ideal world, they are integrated into a cohesive communications plan. That way you are hitting your audience and the people that make it up in a personal and convincing way.

We’d love to share with you some of our case studies.