Another reason why Abelow PR is different from other PR agencies it that we plan multi-faceted campaigns that encompass:
Press releases (the nuts and bolts of all PR agencies)
Events that garner the attention of top editors
Creative and clever cross promotions with sympathetic brands
Optimization for Search Engine Visibility
Online media campaigns
Media tours in major U.S. markets
Satellite TV media tours
Radio media tours
A variety of other tactics, all designed to enhance our client’s product’s core brand equities and competitive edge.
Cross promotions and contests with compatible brands, which other PR agencies do not, by and large, do. These are a specialty at Abelow PR, and are often essential tools of a campaign.
For example, for Noilly Pratt Vermouth, Lorraine worked out a contest where the public was invited to send in ideas of “what is not too dry and not too sweet about life” based on the product’s tag line. Thousands of entries were reviewed, and the winner got a trip for two to Paris and a stay at the Hotel de Crillion, along with dinner with the film director Louis Malle.
Another example is a fashion show of wedding gowns modeled by Ford models, which the agency held at Bernardaud, the French porcelain dinnerware manufacturer’s flagship store for brides-to-be. The show was promoted at bridal shops of 108 Bloomindgdale’s across the country.
For travel public relations, we conducted an award-winning contest for Hilton International with a Nationwide Search for the 100-Year-Old Traveler. Willard Scott of the Today Show was the honorary judge. Entrants had to be one hundred years or older, and were invited to send in essays describing a trip they would like to a place they had never been, anywhere in the world. American Express provided travelers checks for the winner, who was invited on the Jay Leno Show. Abelow PR provides a level of service and ingenuity that truly makes us stand out against other PR agencies.
Sample Report Media Coverage
Following is an example of a year-end report that can be prepared for a client’s media coverage on an annual basis.
