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Lindbergh Jet Card

Campaign Objectives:
Build brand recognition leading up to and following the launch of the world’s first truly global jet card, the Lindbergh Card, by premier private jet company, Air Charter Services.

Tactics:
Positioned the Lindbergh Card as the world’s first worldwide jet card through strategic media relations. Media trained Erik Lindbergh, the grandson of aviator Charles Lindbergh, as spokesperson for the brand. Organized and executed the successful launch of the brand at the Explorers Club in New York City, securing the attendance of 50 top editors and journalists from tier one media outlets.

Duration:
Six months

Results:
Over 190 million impressions internationally

Secured television interviews on Wall Street Journal’s “The Street” and top local NYC station, NY1.

Feature coverage included: Financial Times, Just Luxe, Elite Traveler, Playboy, Conde Nast Traveler, Gayot.