Whether a company is based in California or Texas, it’s wise to engage a PR firm in NYC because it’s the media capital of the country! Yes, its nice to have face time with clients, but when push comes to shove the major relationships that need to be cultivated by boutique PR firms are there where most national magazines are located, and key editors are stationed.National television shows are either located in NYC or LA, but predominantly NY, as it’s the big Apple, where most companies are headquartered or at least have offices.
And the CEOs, who are usually the spokespeople for companies, are located there. Public relations companies that don’t have their headquarters in NYC are wise to have an office there so they can spend time cultivating the media.
