According to Pegasus Solutions, rates paid for North American hotel rooms in February led to record increases over 2011 for both business and leisure bookings. Our boutique PR firm can help you take advantage of this upward trend in bookings by increasing your branding power with your target audience so that you can attract new business to your hotel or travel company. Other statistics of note about the increase in bookings are that corporate rates posted a record margin in February of +7.1%, while leisure rates improved +7.3%, nearly a full percentage point over June 2011’s previous high. Experts are attributing some of the credit in the increase to Leap Year, which added an extra day in the month. Companies saw more bookings over the course of the month, which could be due to the rise in demand as well as special Leap Year promotions on travel.
Take Advantage of What Boutique PR Firms Have to Offer
As you can see from the report, there are more people willing to book travel plans for both leisure and business. To make sure that your hotel or travel company can get in on the action and stand out in the industry, contact our travel PR firm. Leverage the power of social media and earn placement in traditional and online media outlets so that you can always be seen by your audience and make a name for your business.