Bernardaud

Campaign Objectives:
Establish the brand as one of the top French porcelain importers to the American market.

Tactics:
Arranged events to host brides-to-be and interior designers in order to influence these individuals to purchase Bernardaud china and decorative items. Secured ongoing publicity in the home design, bridal, and general interest media.

Duration:
Two years

Results:
Over 160 million impressions

Feature coverage included: Architectural Digest, W, The New York Times, Hamptons Cottages & Gardens, House & Garden, Elegant Bride and Brides.

Orchestrated cross promotional events with compatible brands, including a fashion show of Michelle Roth bridal gowns with Ford models in the showroom, attended by brides-to-be, mothers of the bride, and the press.