The team is comprised of experts in:

• Media databases
• Media relations
• Media coaching
• Writing of press releases, bylines, speeches, newsletters, brochures and white papers
• Television appearance booking
• Radio promotions and interviews
• Satellite media tours
• Website development and optimization
• Distribution of press releases through online wire services and websites
  

LAPR Team:

Lorraine Abelow: With 25 years of experience in the in the travel PR sector, Lorraine has honed her skills and contacts while keeping abreast of the changes in technology affecting how travel commodities impact the marketplace. Under Lorraine's close watch, the agency has deployed multi-faceted campaigns that reach the target market with high impact messages that position the client in the forefront of its niche. Prior to starting her own agency in 1993, Lorraine worked for a number of high profile PR agencies in NYC, including Howard Rubenstein and Associates, one of the field's top agencies. Lorraine prides herself on careful planning of the PR program, meticulous media relations and in-depth reporting procedures. Before all that comes a well researched PR program, which provides the roadmap for the client so everyone is on the same page with respect to goals, strategy and tactics. Lorraine undoubtedly plays an active role on a day-to-day account on client campaigns, while supervising her team of seasoned PR pros. Lorraine serves as an honorary judge for the annual Hotel Sales and Marketing Association's PR Campaign awards program.

Jane Lerman: Having started out in the luxury fashion sector of PR working in London on brands like Longchamp, Gerry Weber, and Le Maison du Chocolat, Jane continued to hone her PR creativity at top global firms like Ogilvy PR in Sydney, Australia followed by Kaplow PR in New York City. The extensive client base she has worked with includes everything from leaders in technology such as Microsoft & Motorola to beauty & wellness brands such as Shiseido, St. Ives, and Avon. Such diverse experience has facilitated her to apply these same big ideas to all clients. She has pioneered major campaigns for numerous up and coming start-up brands working with the brand from the ground up on building an image, developing the messaging and putting together the whole marketing and branding package. Jane's in-depth knowledge of new media, creative events/stunts, and connections with influencers and tastemakers serves as an added bonus to all clients looking to get more than just traditional PR out of a program. Jane is also a contributing writer for the New York Examiner as the Young Entrepreneurs Examiner.

Atena Moosavi: A skilled and trained communications professional with experience in entertainment and arts, consumer, food, and business industries. Atena, having a strong background in marketing and promotions representing companies such as Glaceau Vitamin Water, LaSalle Music, Platinum Worldwide Entertainment, and a variety of record labels in New England, is well rounded for carrying out our PR efforts. Ms. Mossavi has led successful campaigns including Sync with Vitamin Water: Merging of music to the brand, throughout New England markets. Atena graduated with a B.S. in Communications and a B.A. in Psychology from Keene State College.

Andrea Roebker: Andrea has nearly 15 years of experience executing a variety of public relations and marketing initiatives with an emphasis on luxury hospitality, real estate and consumer brands. From grand openings to creation of new programs/offerings to corporate image development, she focuses on strategic, integrated campaigns that leverage visibility, increase brand awareness, garner media coverage, and position companies with key audiences to positively affect the bottom line.

She has successfully forged media relationships and identified trends to support positive editorial in outlets such as The Wall Street Journal, The New York Times, Newsweek, Forbes, Elite Traveler, Robb Report, Travel + Leisure, Conde Nast Traveler, Los Angeles Times, Chicago Tribune, and TravelAge, leading to increased Website traffic and generating qualified leads for her clients. Andrea also has overseen affinity relationship development, branding projects, and event and trade show efforts.

Originally from Cincinnati, Ohio, Andrea graduated from Ohio University's E.W. Scripps School of Journalism with a B.S. in Journalism and a certificate in political communications. Andrea has a personal passion for travel and has toured a variety of countries, including throughout the U.S., New Zealand, Mexico, Sweden, England, Wales and Italy. She is active in the Chicago chapter of the American Institute of Wine & Food and Juvenile Diabetes Research Foundation.

Scott Krady: Scott is a senior public relations and marketing executive with 15 years of experience providing communications services to global financial and professional services organizations. Scott brings a unique understanding of not only how products and services are marketed, but also what firms can do to improve their communication with journalists and the industry at large.

Most recently, he served as the Director of Marketing Communications at High Net Worth Inc., where he worked with global investment banks and asset management firms - including Merrill Lynch, Morgan Stanley, and Fidelity Investments - to develop marketing and communications strategies for alternative investment products.

Scott previously served as Director of Marketing and Public Relations at CreditSights, a leading independent investment credit research firm based in New York and London. At CreditSights, Scott built a public relations department and helped establish the firm as a leading provider of fixed income, equity research and analytical tools among institutional buy-and sell-side investors. He significantly increased the firm's broadcast and print coverage in both the U.S. and Europe.

Scott's media relations experience spans the global business media, including The Wall Street Journal, New York Times, Financial Times, Times of London, Euromoney, Chicago Tribune, Los Angeles Times, Washington Post, Institutional Investor, Forbes, and BusinessWeek.

Scott holds a Masters degree in Journalism from New York University, where he was a Bloomberg fellow in business reporting. He holds a Masters degree in Business Administration from American University's Kogod School of Business, and a Bachelor's in Science from the University of Florida.

LAPR affiliates with such agencies as:

• Expansion Plus
• Panta Rhei GMNH in Germany, which covers the European Union countries