Publicity Firms Secure Third-Party Endorsements from Top-Tier Print and Broadcast Media
Even with the many exciting and often exhilarating developments of the digital world, traditional media outlets – both print and broadcast — still maintain a special cache with the consumer. As a well-connected publicity firm, we call upon our extensive base of contacts to secure favorable coverage in top-tier media in the United States and abroad. Every traditional magazine, newspaper, television or radio now has an online version, and we obtain publicity in both the print version and the online version. So in today’s world a story in Forbes.com is of tremendous value, just as does getting coverage in Forbes Magazine.
Both print and online media coverage have “staying power.” A feature in a magazine that is available to read in a relaxed fashion on a long flight is tantamount to being featured in IVillage.com, which is read by over 3 million people monthly. And those stories stay “live” for years to follow. In today’s media environment, there are a variety of avenues to gain publicity coverage – all of them provide tremendous longevity, essential to enhancing brand awareness within the target market.
PR Firm Has Resources To Deliver Customized Campaigns
The impact and importance of network television is undeniably enormous. When we are able to score an appearance for a client on Oprah! or Martha Stewart Living, the product is positioned center stage, and the publicity has a ripple effect, prompting additional coverage in a variety of outlets. And whether it is local, regional television or national network coverage, any appearance resulting in a positive interview by the host provides the ideal platform for your brand exposure.
Positive editorial coverage in any form carries the unquestioned endorsement of the media – equivalent to the old “Good Housekeeping Seal of Approval” which carries millions of dollars in credibility, and is bestowed only by the reporters and editors of established media.
A comprehensive and effective public relations campaign is also a great value when compared with traditional advertising. An advertising campaign similar in breadth and scope to the campaigns we orchestrate would cost hundreds of thousands of dollars.
At Abelow PR, we have the resources and experience to execute a customized public relations campaign that is right for you. Our services include, but are not limited to:
- Key messages
- Targeted press releases with timely themes
- Media training of company spokesperson
- Media tours in major and secondary markets both in the US and abroad
- Satellite TV and radio tours
- TV coverage: national and regional
- Tradeshow receptions and meetings with media
The best exposure can be achieved through the kind of publicity that has the greatest impact, such as cover stories with lengthy spreads and lots of photos.
Throughout the years, we have secured coverage for our clients in top print and television outlets, including:
- The New York Times
- USA Today
- The Wall Street Journal
- The Chicago Tribune
- New York Magazine
- Esquire
- The Los Angeles Times
- The New York Post
- Travel + Leisure
- AARP The Magazine
- The Chicago Sun-Times
- The Boston Globe
- Departures
- Good morning America
- The Today Show
- Martha Stewart Living
At Abelow PR, we have the experience, contacts, and resources to position your brand in the top tier media to reach your audience with convincing messages that have “staying power.”
