In consultation with our search expert affiliate Doug Hay & Associates, we analyze our client’s website and marketing materials recommending necessary changes and adjustments to content to ensure that online brand visibility is maximized. Backed by a proven SEO methodology, we initiate and manage comprehensive campaigns that go well beyond the standard services that you may already be familiar with:
- Detailed keyword research to discover your “niche” in order to plot strategy for an effective SEO program
- Edit your existing pages or create new pages that incorporate your “niche” keywords
- Publish new content such as writing regular blog posts, articles, newsletters, press releases or video that link to your website with anchor text (text that is displayed as the backlink to your site).
- Repeat step 3—you need to build a significant number of backlinks as they are favored by search engines
Optimizing your website to maximize positioning for your key search terms on Google’s indexing so your firm moves up to the first page and ultimately the top of page one. Our customizable methodology and system enables the creation of an online brand which is not only search engine friendly, but people friendly as well.
Our SEO campaigns are designed to achieve a number of goals:
- Greater brand visibility in the online marketplace
- Increasing traffic to your site
- Enabling your company to compete from a position of strength in the online world
- Strategically optimizing your website to ensure that it is both user-friendly and search-engine friendly
- Increasing visibility among your target audience
- Targeting specific keywords relevant to the products and services that your target market is genuinely interested in
It is our firm belief that a firm should be educated and knowledgeable in all components of the public relations campaign if it is to be considered among the top PR agencies.
