At
LAPR, we have embraced online media as a key component of our public relations
campaigns as it is now clearly the dominant tool for news and information
gathering. The Internet, and Google in particular, has changed the way we
approach reaching target markets.
The
shift from traditional media – both print and broadcast – to online media has
revolutionized how the public gets information and news and in turn public
relations. We have tapped into this enormous vehicle and successfully garnered
stunning visibility for our clients and their websites, which are key
generators of business. We are able to push
our client’s messages to the top of search pages. Often we secure two or three
pages of Google entries from one press release, which translates to lots of
traffic on your website creating momentum that generates sales.
We accomplish this via online distribution to search
engines, wire services, website editors and bloggers all of which have
tremendous influence over the public.
Providing timely press releases
for our client’s press rooms is also a key activity in our PR campaigns.
In this way we are able to
maximize public relations campaign results through the use of technology and
strategic communications.
The major search engines, newspapers, wire services and
syndicates all pick up our press releases, including:
Google
Ask.com
AOL
Yahoo!
CNN.com
MSN
Search
Altavista AlltheWeb
NBC.com
MetaCrawler
DogPile
RESS news feeds
Blogs
Associated Press
Wall Street Journal
New York Times
USA Today
All major market newspapers such as the Los Angeles Times
|
