Over the course of two decades, Abelow PR has focused its practice primarily on luxury lifestyle products and services. The agency manages the following industries in luxury lifestyle PR: travel including over 50 destinations around the world; upscale consumer products; home furnishing; airlines; liquor including vodka, wine and Champagne; gourmet food; and high-end real estate in the U.S. and around the world. Throughout these years, the agency has forged relationships with editors and reporters who cover these industries.
The luxury lifestyle segment of the market is expanding and Abelow PR covers every facet, staying true to the ethos of providing PR services to luxury products. Abelow PR has developed tactics based on sound strategies that penetrate the high-end market; this includes everything from cover stories in magazines such as, Departures and Gourmet, to cross promotions with retail outlets, such as, Bloomingdales and Macy's. It is a highly developed and motivated boutique PR agency dedicated to executing client's goals.Event marketing is also a key tool of the agency, with everything from inaugural flights to opening of new hotels virtually all over the world.
Affiliates in SEO and Email/ Viral Marketing
The agency works closely with the following partners to provide clients with a full portfolio of services: a company that does search engine optimization (SEO) in order to drive the client's listing on Google to the first or second spot as well as website development, and a firm that focuses on email and viral marketing campaigns.
Abelow PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle PR market in award winning PR campaigns. We strive to position our clients as leaders in their respected industries- putting a face to the name of the company and making it more accessible. Even with the ups and downs of the economy, a distinct luxury market segment has emerged over the past couple of years. We develop tactics to reach that market in innovative online and traditional media.
First Impressions Count in Brand Marketing
The truth is impressions that are generated from PR can indelibly define the brand by enhancing the product, service, or attributes. The old adage that you never get a second chance to make a good first impression is relevant to launching and sustaining a PR campaign, particularly in the luxury end where spearheading your messages to penetrate the luxury market is essential.
Abelow's team is a thriving boutique PR firm that is thoroughly knowledgeable of trends affecting the marketplace and its clients- whether its established brands like Virgin Atlantic Airways, Four Seasons Hotels and Resorts, and American Express or such fledgling upstarts like, Green Jets- a private aviation service.
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