With two-thirds of all travel now being booked online, it is wise to engage a hotel PR firm that is able to generate traffic flowing to your website. PR specialists who are knowledgeable about the various internet public relations methods for positioning “above the fold” can significantly impact your bottom-line.
At Abelow PR, we advise clients to compose RSS feeds (Real Simple Syndication), blogs, and to add timely new content to the client’s website as frequently as possible. Another tool in the arsenal of a travel public relations agency is to send frequent press releases out via online wire services, tied into trends in the marketplace. Our own experience in the luxury public relations field over the past fifteen years has demonstrated the success that these tactics can yield when executed appropriately.
Travel demands are still expected to grow in 2010, although recent studies suggest that competition is heightening. Above all else, travelers are looking for value. Consumers are demanding more for what they pay, and they will spend many hours on the Internet scouting for good deals. An experienced boutique PR agency can help you tailor a message which demonstrates that luxury need not be a casualty of value. With competition as fierce as it is right now, a travel public relations campaign can help set you apart from your competitors.
That is why having a Hotel public relations agency with experience in internet marketing is crucial. An effective message is only the starting point—you need your potential customer to hear that message if you are to reap the rewards.
