Since founding my public relations NYC metro firm twenty years ago, I have had the good fortune of visiting places in Europe and Asia, where the flora and fauna has been stunning. Last year in Bali, everywhere there were offerings to gods in the form of flower petals and incense in little baskets at the foot of sculptures of deities.

The year before, I was in India, and in the southern part of the country, its tropical. Kerala was resplendent with tropical landscapes. At the Leela Kovalam, the hotel company I was representing, there were very large tropical trees all groomed on the property, which was extensive. The hotel stood on a cliff overlooking the Indian Ocean, so the fact that the other side had tropical trees made it a very rich and diverse landscape.

National television shows are either located in NYC or LA, but predominantly NY, as it’s the big Apple, where most companies are headquartered or at least have offices. And the CEOs, who are usually the spokespeople for companies, are located there. Public relations companies that don’t have their headquarters in NYC are wise to have an office for their PR firm there, who can spend time cultivating the media.

Our  PR agency, one of the top PR firms that prides itself on scrupulously maintained media databases, we are also very careful to comb through the list and leave out those editor’s who would not want that kind of news.

We are very sensitive to the huge number of emails the press get daily. Since we are one of the boutique public relations firms that takes the time to tailor lists, so editors know that when they get a release from us it will be relevant to their beat. Its worth taking the extra time to tailor the media list to a particular release. Likewise, when the  PR firm takes on a new account that is slightly different than others, many hours are spent in media research to add editors who cover that beat. A perfect example is the Single Malt Scotch Whiskey account the agency recently signed on, 1494. While many of the publications that cover travel are in the luxury lifestyle category already on the agency’s rosters, in depth research was done to add those reporters covering the “Spirits” category.

Major PR firms utilize a number of databases to which keep up on all the editors in North America covering a wide range of industries. But in the end, we find dogged research and networking is the foundation on which good media relations are built.

Consult the Leading PR NYC Firm about Travel and Hotel PR

When you are ready to start building your public relations and social media campaigns to help brand your company, contact Abelow PR. As a leading travel and hotel PR NYC agency, Abelow PR has a top reputation and consistently delivers results that outshine its competition. Visit AbelowPR.com today for more information about the services you can get and to schedule a consultation.

The public relations agency has a proprietary database containing about 3,000 individual journalists from a range of media, including magazines, online, newspapers and broadcast media, all covering travel and the luxury lifestyle industry.

Another example is when Wealth TV wrote Lorraine asking to explore doing an hour-long feature on one of its clients tours. The producer said she approached Abelow PR  because it was one of the top PR firms that came across as having access to leading destinations around the world.

After months of planning, this month the crew will depart for India, where they will chronicle what is called “the Golden Triangle,” encompassing Northern India’s fascinating region replete with the ruins of palaces and the lively markets of Jaipur, also known as the “Pink City.” Then once back they will interview Jeff Willner, Founder of Kensington Tours, the company’s Abelow PR has represented for three years, which is organizing the trip and will be featured throughout the segment.

What is outstanding about Wealth TV is that the stories run for years to come. And they air in nearly 50 markets across the US. Its that kind of coverage clients can bank on, that comes from being sought out by top producers of broadcast television.

Top PR Agencies Deliver the Results You Want

Public relations strategies take experts to create and manage the process in order to produce successful results. Leading PR agencies can help you along the way and also offer principal level interaction on a daily basis so you are never out of the loop. Contact the experts at AbelowPR.com today to schedule a consultation.

Consult the Hotel PR Experts

As a hotel manager, you may have difficulty when laying out your public relations strategy. When you consult top hotel PR agency Abelow PR, you not only get excellent advice and options but also resources to implement your strategy and proven results that outshine competitors. Visit AbelowPR.com today for more information.

Take Advantage of What PR Firms in NYC Have to Offer

As you can see from the report, there are more people willing to book travel plans for both leisurely and business-related trips. To make sure that your hotel or travel company can get in on the action and stand out in the industry, contact one of the leading PR firms in NYC. Leverage the power of social media and earn placement in traditional media outlets so that you can always be seen by your audience and make a name for your business.

Travelers from the US increased tourism spending on their Visa card by 7 percent, those from Canada went up 11 percent, and in Mexico, Visa holders spent an astounding 19 percent more.  Most notably travelers from Brazil increased international travel spending on their Visa accounts by an amazing 32 percent – nearly half of which was in the United States.

From the bustle of Sao Paulo, where a vista of modern steel and glass skyscrapers seems endless, to its vast farmlands, Brazilian optimism is on the rise and so is its growing consumer class. Foreign markets must adapt quickly to capture the new emerging well-off travelers from this bustling region.

What is fueling the robust economy in Brazil and what’s the best way to capture that market for hoteliers worldwide?

The Brazilian geological structure is very old and rich in combustible fossil fuels. Its economy is booming, on the strength of its exports but also rising domestic demand. Its middle class continues to expand — and spend. An estimated 35 million people joined the middle class during the last decade, and 20 million more are expected to join the ranks of aggressive spenders by 2014.

Another country that is feeding the frenzy of travel spending in Mexico is Russia, whose emerging travel spending there went up by an overwhelming 73 percent. PR Agencies with international offices are eyeing the former Soviet Union as potential places to reach out to since there is such an aggressively growing upper middle class acquiring luxury goods at an astounding rate.

In 20 years, China and India are expected to account for more than 40% of the projected $55.7 trillion in global middle-class consumer spending. Those countries are poised for massive growth, and already a middle-class and executive level spender is on the hunt to travel worldwide. Smart travel companies will begin to strategize how they want to target these economies as potential markets.

Work with the Best in Travel PR

When you are ready to begin your public relations campaign to help draw in travelers for your business, contact Abelow PR. As a leader in travel PR, the experts at Abelow PR can assist in crafting your message and getting media placement to deliver results that consistently outshine its competitors. Go to AbelowPR.com today for more information.