by Lorraine | Jun 23, 2016 | Social Media, Travel PR, Trends
Travel is an ever-changing industry, which is why it is vital for destinations to be on top of major trends. Adventure travel is undeniably one of the most popular trends all over the world. Travel public relations firms have been promoting this growing market and...
by Lorraine | Jun 20, 2016 | Luxury PR, Social Media, Travel PR
Successful luxury companies strive to create a brand that will be a household name. They find effective ways to make it symbolize superior quality and a pleasurable way of life. Ralph Lauren, Gucci, and Four Seasons Hotels are just a few examples of businesses that...
by Lorraine | Jun 14, 2016 | Blog, Social Media, Travel PR
Every destination today is aware of the power that social media has and its ability to take awareness to the next level, but how can you best utilize this vast technology for your specific goals? Social media is an ever-changing entity, which is why destinations...
by Lorraine | May 6, 2016 | Blog, Social Media
Hotel marketing and sales departments have endured massive change in the past few years in terms of how they conduct their outreach, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how...
by Lorraine | Nov 4, 2015 | Blog, Social Media, Travel PR
Go Big or Go Boutique? Does location matter? What can I get for my budget? What are my expectations? These are just some of the questions you may be considering when you decide to hire a PR agency to promote your products or services. Know Your Needs Before you even...
by Lorraine | Oct 28, 2015 | Blog, NYC PR firm, Social Media
What separates social media from traditional? Engagement. Only via social media can a CEO engage with customers on a one-to-one basis. This interaction creates an alliance by drawing consumers in and stimulates their thought process about the brand. Social media...
