Reports

WannaJet Campaign Summary
2010
Total Campaign Circulation: 107.4 Million

This is an example of a campaign we ran for a new start up company. Wanna Jet is a private jet charter company that launched in early 2010. Abelow PR created a full blown campaign achieving impressive results in just two months — an astoundingly short period of time for such a wide range of coverage.


Publication Date Circulation (per month)
Thrillist.com June 9, 2010 329,022
The Airline Blog June 10, 2010 1,187
Luxist June 14, 2010 1.5 million
Twitter- The Fashion Spot June 9, 2010 8,500
Trend Hunter June 15, 2010 175,138
Twitter June 16, 2010 1,414
Epoch Times June 13, 2010 1.4 million
DuPont Registry June 17, 2010 37,000
Word Press June 17, 2010 34.9 million
Luxandthecities.com June 17, 2010 1,233
Toolazytodoit.com June 18, 2010 6,958
Earthtimes.org June 18, 2010 2,060
NewsBlaze.com June 18, 2010 270,213
Alpha Trade Finance June 18, 2010 N/A
Financial Content June 18, 2010 194,995
Yahoo Finance June 18, 2010 8.6 million
Ubervu June 20, 2010 347,201
Street Insider June 18, 2010 254,640
HPC Wire June 21, 2010 35,535
MICE BTN June 21, 2010 N/A
About.com June 18, 2010 5.5 million
CBS Market watch June 18, 2010 591,173
CBS 2 Chicago June 18, 2010 78,140
CBS 5 San Francisco June 18, 2010 46,672
CBS 4 Denver June 18, 2010 26,256
Cincinatti.com June 18, 2010 76,974
iStockAnalyst June 18, 2010 253,008
Business Week June 18, 2010 5.2 million
Denver Post June 18, 2010 185,665
El Paso Times June 18, 2010 23,689
Houston Chronicle June 18, 2010 193,139
Idaho Statesman June 18, 2010 132,178
KCAL June 18, 2010 83,351
Metro West Daily News June 18, 2010 12,887
News and Observer June 18, 2010 60,729
News OK June 18, 2010 3,332
Optimum Online June 18, 2010 46,023
Paid Content June 18, 2010 54,279
Press Enterprise June 18, 2010 60,019
Salt Lake Tribune June 18, 2010 84,727
SF Gate June 18, 2010 377,110
Sign On San Diego June 18, 2010 103,806
The Olympian June 18, 2010 19,234
WBZTV June 18, 2010 40,519
WCOO June 18, 2010 55,130
IB Times June 18, 2010 15,136
Google Blog Search June 18, 2010 20.8 million
Ice Rocket June 18, 2010 39,410
King5 June 18, 2010 62,028
Mercury News June 18, 2010 140,696
CBS 3 June 18, 2010 81,455
Kentucky.com June 18, 2010 45,619
Star Tribune June 18, 2010 167,679
Northwest Cable News June 18, 2010 12,788
CBS 11 Dallas June 18, 2010 39,207
CBS 13 Sacramento June 18, 2010 35,548
CBS 2 Pittsburgh June 18, 2010 40,471
Contra Costa Times June 18, 2010 40,394
Inland Valley Daily Bulletin June 18, 2010 11,541
Kansas City June 18, 2010 107,930
LA Daily News June 18, 2010 64,788
Macon June 18, 2010 20,958
Oakland Tribune June 18, 2010 41,099
Press Telegram June 18, 2010 17,974
San Bernadino Times June 18, 2010 13,227
Star Telegram June 18, 2010 59,224
TC Palm June 18, 2010 34,452
The State-South Carolina June 18, 2010 38,296
The Sun News June 18, 2010 15,665
Wichita Eagle June 18, 2010 32,384
Anchorage Daily News June 18, 2010 44,028
eZanga June 18, 2010 69,991
E Media World June 18, 2010 11,168
Business Info June 18, 2010 N/A
USA Today June 14, 2010 12.5 million
PSFK June 10, 2010 419,346
The Globe and Mail June 25, 2010 12,056
Blogspensive June 23, 2010 N/A
Luxist June 23, 2010 1.5 million
Executive Travel Magazine June 27, 2010 15,000
Luxury Cruise Bible July 5, 2010 982
Elite Traveler July 5, 2010 6,939
Marlin Consulting Solutions July 5, 2010 N/A
Red Tram July 5, 2010 118,800
Interest Alert July 5, 2010 7,201
Travel Insights 100 July 5, 2010 958,429
The Simple Life July 7, 2010 1,148
Bornrich.org July 8, 2010 57,845
Insta Blogs July 8, 2010 N/A
360 Degrees July 8, 2010 1,163
Angels We Ain’t July 8, 2010 4,700
Luxury Life Blog July 8, 2010 N/A
The Life Files July 8, 2010 61,542
Sonorika July 9, 2010 11,674
WeAllScheme July 9, 2010 43,528
Angel Saint July 8, 2010 4,700
Glam July 9 ,2010 1.8 million
News Times July 16, 2010 146,523
Greenwich Time July 16, 2010 69,986
Danbury News Times July 16, 2010 2,492
Cool Things July 10, 2010 26,082
Topix July 16, 2010 6.5 million
Trading Markets July 16, 2010 418,316
Time Warner Cable July 16, 2010 2.4 million
MSG July 16, 2010 129,825
Private Jet Daily July 17, 2010 1,548
Comcast Finance July 16, 2010 98,954

Bernardaud Campaign Summary
2008-2009
Total Campaign Circulation: 16.4 Million

In the home furnishings field we secured national coverage for Bernardaud, an upscale French table top company. The majority of the coverage was in top tier publications, such as the New York Times, Architectural Digest, Esquire and House Beautiful.

Publication Date Circulation (per month)
American Homestyle & Gardening May/December 1,001,149
Architectural Digest September 840,000
Bridal Guide January/September/November 246,472
Bride’s December/February/October/April/July 475,013
Classic American Homes August 510,406
Columbus Monthly January 36,000
Country Living June 1,600.00
Design Times January 100,000
Elegant Bride Fall/Winter 200,000
Esquire March 700,000
Etoile du Nord: Decoration chez Soi September 70,000
Food Arts October 56,000
Food and Wine November/December 883,381
For The Bride Spring 150,000
France Winter 60,000
Garden Design April 450,000
Gifts and Decorative Accessories October 30,000
Gourmet October 900,000
HFN February 24,000
Home Observer October 75,000
House Beautiful February/August/November/December 865,127
House & Garden March/September/December 722,538
Kips Bay Showhouse May N/A
In-Style May 1,300,000
Manhattan Bride Fall/Winter 40,000
Marie Claire September 840,000
Metropolitan Home July 616,799
Modern Bride February/August/October 401,748
NY Times February/October 2,105,658
NY Times Magazine April/May N/A
Quest January 110,000
Southern Accents January/November 360,000
Southern Living Weddings Summer 400,000
Tableware Today April/June 7,500
Veranda September 300,500
Victoria February/June/October 950,000
Wedding Bells Fall/Summer/Fall 350,000
Wine Spectator September 250,000

Hilton International Campaign Summary Highlights
2001

For this major hotel chain with over 100 properties outside the U.S., the agency obtained media exposure in all of the company’s most targeted publications from the Wall Street Journal to USA Today and Travel and Leisure. The following is just a sampling of the coverage, which was in excess of 100 million impressions.

Publication Date Circulation
Brides January 309,788
Conde Nast Traveler April 820,270
Departures November 1.1 million
Los Angeles Times July 615,000
Modern Bride December N/A
New York Daily News January 535,059
New York Post November 508,042
Newsday October 257,124
Robb Report August 101,770
The New York Times Multiple Issues 2.2 million
The Wall Street Journal Multiple Issues 2.1 million
Travel and Leisure July 963,707
USA Today September 1.8 million
Washington Post February 582,844

Leela Campaign Summary
2007-2009
Total Campaign Circulation: 136.5 Million

During the three years the agency was responsible for the public relations in the United States for this expanding chain of five star luxury resorts and business hotels in India, a wide range of both the most sought after publications like Vanity Fair and Conde Nast Traveler as well as big city newspapers like the Dallas Morning News, Silicon Valley Watcher. Multiple placement were made in Forbes and prominent travel trade media like Business Travel News and Travel Hotels magazine.

Publication Date Circulation (per month)
MSN.com September, 2008 75 million
Trip Advisor October, 2007 32 million
BusinessWeek.com February, 2008 3.1 million
The Wall Street Journal April, 2008 2.1 million
ZDNet January, 2008 1.7 million
Vanity Fair April, 2008 1.5 million
Vanity Fair May, 2008 1.5 million
Vanity Fair October, 2008 1.5 million
Travel + Leisure February, 2009 1.35 million
Departures October, 2008 1.1 million
Frommer’s April, 2008 1.07 million
The New York Times August, 2008 1 million
The New York Times November, 2007 1 million
The New York Times September, 2008 1 million
Business Week December, 2007 926,785
Conde Nast Traveler November, 2008 820,270
Conde Nast Traveler February, 2008 819,683
Conde Nast Traveler January, 2008 819,683
Conde Nast Traveler May, 2007 819,683
Conde Nast Traveler May, 2008 819,683
Conde Nast Traveler October, 2008 819,683
Daily News November, 2007 726,305
Inside Traveler March, 2008 723,657
The Dallas Morning News November, 2007 500,000
Town & Country January, 2009 461,000
Creators Syndicate January, 2009 400,000
Continental In-flight September, 2008 353,723
SiliconValleyWatcher.com January, 2008 250,000
ForbesTraveler.com April, 2008 202,650
Elite Traveler January, 2008 200,000
Business Traveler October, 2007 150,000
BusIness Traveler Online 1-Jun-07 98,000
Luxury Travel Advisor and Agent September, 2007 80,000
Inside Flyer February, 2008 78,012
Naples Daily News September, 2008 74,553
WRCBTV.com May, 2008 74,505
Passport Magazine October 2008? 73,800
Successful Meetings July, 2008 72,000
Successful Meetings May, 2008 72,000
Global Traveler December, 2007 71,922
Global Traveler June, 2008 71,922
Global Traveler May, 2008 71,922
hotelsmag.com September, 2008 67,003
Recommend October, 2007 65,000
Hotels Magazine November, 2008 60,000
Hotels Magazine Oct/Nov, 2007 60,000
Businesss Travel News September, 2008 54,800
Businesss Travel News September, 2008 54,800
HotelInteractive.com August, 2008 52,019
Business Travel News September, 2008 51, 817
Business Travel News September, 2008 51, 817
TravelAgentCentral August, 2008 50,330
Travel Agent February, 2008 50,330
Travel Agent July, 2007 50,330
TravelAgentCentral February, 2008 50,330
Travel Weekly November, 2008 44,000
HotelExecutive.com November,2008 37,262
Business Executive October, 2007 30,000
Meeting Professional December, 2007 30,000
Meeting Professional January, 2007 30,000
Virginia Business June, 2008 27,559
JAX FAX Travel Marketing December, 2007 25, 000
Travel World News December, 2007 22,173
HotelNewsResource.com October, 2007 16,688
Business Travel Executive August, 2007 6, 000
Business Travel Executive October, 2007 6, 000
Keralatourism April, 2008 3,120
Epicurean Magazine January, 2009 913
IndiaTravelInsights.org April, 2008 N/A
DiscoverSnas.com October, 2007 N/A
i-newswire.com October, 2007 N/A
TravelIndustryWire.com October, 2007 N/A
Hotels Podcast September, 2007 N/A