Boutique Marketing FirmNYC Public Relations Specialists
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Knowledge of business and lifestyle trends allows the agency to key clients’ products and services to news coverage. Establishing the clients as authorities in their field builds credibility. Creative strategies that are on target with the client’s product positioning and underline core brand equities are central to LAPR’s methodology. Such strategies are always conceived and executed with an eye towards getting positive coverage both online and in traditional media, thereby attracting more visitors to your website, driving sales and volume, and building credibility for the company, product or service.
The agency also arranges speaking engagements for clients before industry and consumer groups for targeted exposure to its audience, and with an affiliate in New York, the agency has strong experience and contacts in the financial services and investment arena.
Cross promotions and tie-ins with sympathetic brands where events are planned benefit the client by enlarging the sphere of influence with a larger audience. Big bang for the buck PR creative concepts are the agency’s hallmark. These campaigns have won awards from the Hotel Sales and Marketing Association.
With twenty-five years in the public relations field, Lorraine Abelow brings a vast amount of experience to the task of launching a public relations field. Prior to founding her own firm in 1993, Lorraine worked for twelve years at PR firms in New York City, including Howard Rubenstein and Associates.
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Sifting Through the PR Agencies Available
The U.S. has many excellent PR agencies with fine reputations. However, Abelow PR stands out in this sea of options across the country because we have intentionally limited our expansion so that we can provide principal-level involvement and seasoned pros to work on the accounts.
For these clients, we conduct multi-faceted public relations campaigns. This level of attention sets us apart from larger agencies where the principals pitch the business and attend key meetings, but the day-to-day account activities are conducted by young professionals who often have limited experience. Lorraine Abelow and her seasoned staff are involved on a daily basis with all facets of the campaign.
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