Lorraine Abelow
With over 25 years of experience in the luxury goods and travel public relations sectors, Lorraine has honed her skills and contacts while keeping abreast of the advances in technology affecting how travel commodities impact the marketplace. Under Lorraine’s close watch, Abelow PR has executed multi-faceted campaigns that reach the target market with high impact messages, positioning the client in the forefront of its market.
Prior to starting her own agency in 1993, Lorraine worked for a number of high profile PR agencies in NYC, including Howard Rubenstein and Associates, one of the field’s top agencies. Lorraine prides herself on careful planning of the PR program, meticulous media relations, and in-depth reporting procedures. Lorraine maintains an active role in the day-to-day management of every account we service, while supervising her team of seasoned PR pros. Lorraine also serves as an honorary judge for the annual Hotel Sales and Marketing Association’s PR Campaign awards program.
Doug Hay
Doug is the founder and CEO of Expansion Plus a social media & SEO consultancy with emphasis on results and integration with marketing and PR.
Social Media is fast becoming the marketing medium of choice to reach prospects and customers, as they become ever more deeply immersed and engaged online.
Doug was an early adopter of these new technologies while leveraging his multi decades of experience in marketing, public relations, sales and business development.
Doug is a sought after speaker and has presented at local, regional and national conferences on social media, SEO, Blogging, Digital PR and reputation management.
Jane Lerman
Having started out in the luxury PR fashion sector in London working with brands like Longchamp, Gerry Weber, and Le Maison du Chocolat, Jane continued to hone her PR creativity at top global firms like Ogilvy PR in Sydney, Australia followed by Kaplow PR in New York City. The extensive client base she has worked with includes leaders in technology such as Microsoft & Motorola, to beauty and wellness brands such as Shiseido, St. Ives, and Avon. Such diverse experience has facilitated her to apply these same big ideas to all clients. She has pioneered major campaigns for numerous up and coming start-up brands working with the brand from the ground up on building an image, developing the messaging and putting together the whole marketing and branding package.
Jane’s in-depth knowledge of new media, creative events/stunts, and connections with influencers and tastemakers serves as an added bonus to all clients looking to get more than just traditional PR out of a program. Jane is also a contributing writer for the New York Examiner as the Young Entrepreneurs Examiner.
