A luxury PR agency knows the appeal culinary vacations have to the vast foodie market out there and knows how to promote them. Cuisine is a powerful vehicle for cultural discovery and in a report released by Skift, “The Rise of Food Tourism,” it was determined that approximately 77% of leisure travelers can be classified as culinary travelers.
With interest in culinary and cultural experiences an enormous trend, culinary vacations, particularly to more boutique and exotic destinations, are more popular than ever. Below our luxury PR firm is offering our breakdown of the top five reasons to mine this trend in your marketing in 2018:
- Off the Beaten Path Culinary Destinations on the Rise – While culinary travel traditionally has been associated with such destinations as France, Italy and Spain, a rise in tour operators offering journeys to more exotic destinations are showing in uptick. When scouting destinations to offer our travel PR clients’ new culinary tours, we seek to find off-the-beaten path rich culinary and cultural experiences. For instance, we recently launched both a Cuba Culinary Tour and a Culinary Tour to offer immersive travel in these countries culture through the cuisine, as travelers interact with locals during cooking classes, meals, trips to farms and markets and unique cultural activities.
- Authentic Connection with Local People and Culture – Culinary vacations, particularly those that take you deep into the epicurean scene with cooking and mixology courses, insider dining experiences and trips to markets and gardens, are guaranteed to spark an authentic connection – both with the local people and culture. In a small group setting, you become a member of a special foodie community learning from local chefs, visiting local homes for tea, meals and cooking classes all while developing relationships along the way. Going inside the food culture provides an unparalleled authentic view of life as a local and the traditions that make the destinations culture thrive.
- Insider Access – Our luxury PR agency goes out of our way to find exciting and extraordinary experiences, such as dinners in royal homes, street food tours on a vintage vespa, walking to the weekly market with our donkey just as the locals do, and cooking classes with celebrity chefs who do not market to the general public. Of course health and safety is of paramount importance and we always make sure our travel PR clients have tested the experiences they are offering.
Our luxury PR specialists are on hand to promote your hospitality experiences. Give us a call!