When it comes to luxury lifestyle and travel PR, you as a hotelier have endless possibilities. No one knows the ins and outs of hotel operation like you, and a bylined article is just one of many ways you can position yourself as an industry expert. Instead of waiting for someone else to write a story, open up your laptop and start typing. With these four simple steps, you’ll be on your way to securing big-bang-for-the-buck.
Meet and greet. Before you start writing, you need to do some research. Why waste an editor’s time – or yours? It’s vital to build relationships with them to get a better understanding of what kind of content they are looking to feature. It will help you later on in the writing stage.
If you can, you’ll want to consider meeting with them in person. If you can’t, consider a luxury lifestyle and travel public relations firm that can do this on your behalf. Face time will help keep the dialogue open and secure top of mind recognition when they are looking for fresh story ideas. When you can get an editor at A-list luxury travel, lifestyle, or business publication to contact you, you’re doing your job right.
Know your audience. With today’s digital media options, there are more outlets than ever before to target. From consumer such as CNN, Huffington Post and Condé Nast Traveler, to trade publications such as Hotel Business or eHotelier, it is crucial to have a deep understanding of how to continually reach the business and leisure traveler as well as top industry players.
With that being said, make sure your language and terminology matches the audience of the publication you are writing for. You wouldn’t expect your doctor to speak to you the way they would speak to other doctors, so if you’re writing for a publication geared toward travelers, make sure you use common terminology.
Be a trendsetter. What kinds of trends are you seeing in the hotel industry? Where are people traveling or what amenities are popular? Based in the media capitol of the world, New York City, the team here at AbelowPR is constantly monitoring what is happening in the industry. Hotels will often hop on the bandwagon, but very few put in the work to be the one carving out the path.
Get factual. For an impactful opening, consider starting with a statistic. How many people stay at hotels every year? How much does the hotel industry make annually? Where is the world’s largest hotel? Find relevant stats and use them in your article.
Get social. Once published, you’ll have this great content, but the goal is to get people to read it. Are you taking advantage of all of your available options? You should be. Content needs to be shared across all of your channels, including Facebook, Twitter and Instagram to get the most out of each media hit.
Sometimes you have to go back to the drawing board to make a few tweaks, but with the right collaboration, the result of a high-profile media hit will be worth it. If you’re ready to be a part of the team, give us a call. We know how to get luxury lifestyle and travel PR.