With three decades of experience cultivating contacts in the media, and specifically the travel and hotel publications that are read by consumers interested in where to go and where to stay, we have the ear of top editors. They answer our emails and calls and ask us for info on a daily basis.
Often this can be last minute, and we are always pleased when a client understands the urgency of providing us with any further details once we know what the editor is seeking. Much of the time we already have the info, but there are always facts we need to confirm. Fact checking is a time consuming process, and the top tier outlets like Conde Nast Travel have up to five fact checkers on any given story.
Truth is what they are seeking and it is truth that we give them. They have come to rely on us as one of the top luxury travel PR agencies in NYC. The editors and reporters know we can give them a quick turnaround, and it will be correct. The readers of these outlets count on these stories as sources and inspiration for their own travelers and are often driven to book their trips merely on a mention.
Securing Feature Stories – The Prize of an NYC PR Firm
There are multiple facets to the feature stories or NYC PR agency regularly places Eye catching and juicy photography is key. We keep an image bank for all our clients, and are constantly updating it following press trips when we escort journalists to our clients’ properties.
Multiple page spreads are the key – that’s what our clients want and that’s what we get them. Since we have such good editorial contacts, we often host a writer who contributes to multiple outlets from Destination Weddings and Honeymoons to Vogue to regionals like Texas Monthly.
Tried and true relationships weather the test of time. Trust is all, and that is what we have when it comes to the coveted media that our travel and hotel clients in the luxury sector seek.