While large public relations agencies often draw clients in by name alone, there are tremendous advantages to opting for established small boutique PR agencies – particularly for hotels and travel companies working within budget constraints.
Our tight-knit, dedicated team of PR professionals work closely with our select group of clients to develop and implement public relations programs that are strategically designed not just to meet, but exceed their goals. Today, we are breaking down the top three advantages of opting for a boutique PR firm when kick starting your public relations campaign.
- You Won’t Get Lost in the Shuffle – While larger PR firms often have dozens of clients, if not more, a small boutique PR agency needs to be selective in choosing which clients to sign on. With fewer clients, every one is made a priority. You know that if a boutique PR agency expresses interest in working with you that they are confident in being able to deliver and meet your public relations goals. Whether you are a 13-room small luxury hotel or a 200-room resort, you won’t get lost in the shuffle and the results will speak for themselves.
- Personalized Attention – With fewer clients and a highly dedicated, carefully selected team, a boutique PR agency offers its clients unmatched personalized service. You develop a close relationship with your account executive and they always work with you to develop creative, new strategies and initiatives that distinguish your product from the competition. A boutique agency cannot help but become personally invested in your account, as they share success with each of their clients.
- Campaigns Customized to Your Budget – While large public relations firms have strict constraints for monthly retainers, small, boutique agencies are willing to customize public relations programs within your budget. Be upfront with the agencies you query about what you can afford as a monthly retainer and work with them to design a PR plan that will maximize your media results.