Pictures and headlines have become the driving force in creating compelling content these days. Whether it’s a blog, press release, or article, the key is coming up with a short and enticing headline to boost a juicy, evocative photo. In promoting hotels and luxury products to gain traction on the web in such all-important publications as Conde Nast Traveler and Huffington Post, we know this is vital.
So setting up a super photo library for your property or product is vital. It makes sense to hire a photographer who knows how to capture that evocative image that will draw people in. You can search for great local photographers, and work with them to style the shot to make it as juicy as possible. The key is obtaining an image that will make the reader want to be there, taste it, and make it his or her own.
NYC PR Agencies Choose Local
All too often, an agency will try to convince a client in the Caribbean for example, to send down a top photographer from the city. But we have been able to locate reasonable photographers. For example for our properties in the Dominican Republic, on of the hottest destinations in the Caribbean, we use a photographer in the capital in Santa Domingo.
The key is drawing up a shot list, with exactly what you are aiming to convey, and making sure the photographer understands. A good photographer will wait for the lighting to be just right, usually early morning or late afternoon.
It’s also important to take pictures with and without models. Top magazines want both, so it’s vital to shoot it both ways. And they are looking for a wide range of shots for each property from indoors, to activities, to food, cocktails and the like. Details are great to because they give the flavor of what the consumer will taste.
Remember a picture speaks a thousand words!