There has been a notable trend in the travel market indicating that travelers are now seeking inventive and complex spas when researching hotels and resorts. SpaFinder recently reported over 82% of travelers now focus on hotel spas during the booking process. Luxury travel PR agencies are using their clients’ spas to land press coverage since it has become an increasing priority for guests.
It is important to find a way to distinguish your spa as a distinctive and rare experience so that your property stands apart. Our travel PR firm has had the opportunity to work with Prohotel International, the hotel management company recognized for the bold concept and design of iconic boutique hotels in Mexico and the Caribbean.
Their success in finding creative and enticing spa treatments not only increases sales but also garners attention from the media. The first step towards creating a newsworthy and reputable spa is finding something that is distinctive about your property or location.
The Aroma Spa at Esencia Estate incorporates ancient traditions in to their treatments, which has set them apart as well as landed their property feature coverage.
Mexico’s Highly Acclaimed Aroma Spa at Esencia Estate Fuses Culture and Luxury
Esencia Estate in Tulum, Mexico is a great example of how to incorporate the culture of your property with an interesting and luxurious spa menu. Focused on ancient medicinal tradition, the Aroma Spa provides guests direct contact with Mexican culture through a selection of pioneering treatments that fuse health benefits with relaxation.
“We are witnessing an increased focus among guests desiring contact with our culture through a spa experience rich in sensations, pleasure and of course, magic,” says Ledia Camara, Aroma’s Spa Director. “Our clients participate in the development of products that we use during their treatments, picking medicinal herbs from our organic garden before they are dried and stored in a prehispanic type kitchen, allowing for unique cultural enrichment.”
Utilizing the natural environment of your resort and integrating those elements in to the spa experience is a great way to distinguish your property from others. Esencia’s inventive spa treatments have also benefited their sales by landing coverage in publications such as Organic Spa. Check back for more tips on how to set your spa apart with other hotel examples from Sublime Samana and Casa Bonita in the Dominican Republic!