The new hotel Casas del XVI is located in the heart of Ciudad Colonial, Santo Domingo, a main attraction for tourists traveling to the Dominican Republic.
As one of NYC’s travel PR agencies that specializes in Caribbean resorts, we have had the opportunity to aid our hotels in maximizing occupancy through effective tier one media placements. One of the key factors in doing this is gaining as much exposure as possible so that when tourists are researching where to stay in the Dominican Republic or other destinations a host of positive articles surface about your property.
Once the fundamentals of a press kit are in place we immediately put together a press trip of editors in top publications so that each member of the trip delivers coverage. We have broken down the best way to successfully do so in the following blog post https://www.abelowpr.com/travel-pr-insight-putting-together-perfect-press-group-2/.
Paying Attention to the Market Trends
The market is indicating that the Dominican Republic is in the lead for Caribbean destinations. We’re aware of this because we have been able to ride the coattails at raising the occupancy at three of our amazing resorts located on this island including Casas del XVI, Sublime Samana, and Casa Bonita.
The Dominican Republic offers a variety of luxury, culture, stunning beaches, vibrant people, and an endless amount of adventure. Travelpulse.com recently issued an article, “Dominican Republic Continues Record Tourism Arrivals Pace” in which it outlines the rise in numbers that tourists are flocking to the Caribbean destination.
“Beautiful beaches, strong air transportation links, a diverse group of all-inclusive resorts and upscale independent hotels, and proximity to key East Coast markets continues to drive record-breaking tourist arrivals in the Dominican Republic. The country welcomed 445,018 non-resident air arrivals in April, a 14.5 percent increase over 2013 and its largest year-over-year increase ever recorded.”
Tracking the trends in the market is important for hotels and resorts, such as the rise in tourism in the Dominican Republic, but then it becomes a matter of what you do with that information. Taking the preliminary step to research news articles on sites like TravelPulse and then carefully put together a press group will give you a great advantage in attracting the influx of tourists.