Women travelers take the reigns on organizing trips.
Long before the travel industry became the powerhouse it is today, women have been key decision makers for planning trips and itineraries. Studies have shown that for leisure trips in particular, women make the choices and research where to stay whether its for a trip with her spouse, a group of friends, or a family vacation. And to great extents, they are booking their stays at boutique hotels, which have character and reflect the locale. A popular group is Small Luxury Hotels, as well as independently owned properties in Historic Hotels of America.
Travel PR Firm Designs Exclusive Tours for Women
A wonderful example is the Sonoma Culinary Tour which Access Trips offers where guests dine at world-class eateries and learn how to cook with the pros. Our agency monitored related trends and helped our client design this exclusive package. Culinary travel tours often appeal most to women but men love them too – who wouldn’t want to learn to cook under the direction of master chef John McReynolds under the canopy of an olive grove in California?
Women are heavily influenced by what they read both online and in print magazines, and as a result have been inspired to book their getaways for family, friends, and even honeymoons at exotic locales. The variety of luxury health and wellness publications draw in female readers seeking solace and a supremely luxurious vacation.
Hotel Esencia in the Riviera Maya offers ancient Mayan herbal remedies and treatments Aroma Spa uses on an eight-day spa getaway for women seeking relief from ailments such as arthritis, muscle pain and nerve damage, or simply needing to unwind.
“Mommy bloggers” are an influential set. Our agency utilizes our relationships with these mommy bloggers to promote our clients’ properties around the world. Studies have shown women rely on social media and word of mouth advice to plan their itineraries. The “mommy bloggers” are tremendously influential in helping women make travel choices for their family.
So, here’s to the ladies out there!