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Defining Luxe Travel in Luxury PR

Defining Luxe Travel in Luxury PR

Frequently, our travel clients will ask us to pinpoint how we define luxury travel. Because we’ve been trekking around the world for over 30 years for both business and pleasure, we know a thing or two about traveling well. When it comes to a luxury hotel or resort,...
The Luxury Lifestyle Must Be Rooted in Authenticity

The Luxury Lifestyle Must Be Rooted in Authenticity

I recently came across a fascinating McKinsey & Company study titled Luxury Lifestyle: Business Beyond Buzzwords. This struck a resonant chord with our work  as it argues that the intersection of ‘luxury’ and ‘lifestyle’ “must be rooted in authenticity.” Our...